Understanding and embracing the concept of sustainability in life and business is an integral part of changing the way we run an organisation.


Challenge ourselves and our status quo regularly through brainstorming and external initiatives. We focus on critical thinking and making change happen by thinking out of the box.




Everyone should be treated fairly in our organisation. We shall always combat any prejudice. All our employee evaluations or judgments should be guided by fair approach and objectives. We adhere to the United Nations’ sustainable development vision on diversity and inclusiveness such as education and employment, with a view to leaving no one behind. We engage all stakeholders or businesses that share our vision and are willing to go the extra mile with us.


We promote diversity among our employees, volunteers, interns and stakeholders. We believe that a more diverse group is more creative and creates greater value for the society. The world is interconnected and more so in the travel industry. Actions in one country affect people in other countries. By embedding diversity in our company, we seek to ensure that all possible aspects of our actions and impact are considered.

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Social Impact

We should always keep our eyes on the impact that we want to create and make sure we are doing it. We shall review our mission and vision and communicate regularly how we are delivering on these through our local and global initiatives such as youth empowerment, promotion of diversity and equal access to industry knowledge and best practices.

In everything we do, we should always keep our eyes on how a particular action brings about the solution. We shall always look for solutions and design all of our products and services to accomplish this.

Youth Empowerment

Involve young people by offering internship opportunities in the organisation to build sustainability and our legacy.


Things we do must make sense; we always need to have a plan and communicate clearly with our stakeholders and within our organisation. Everyone knows what we are doing, why and how we will measure success.

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